Designing food packaging isn’t just about making things look “good”—it’s about creating something bold, flavorful, and unforgettable. For Frooty Bar, I combined pop art visuals, flavor-forward colors, and a clean, smart layout to bring a soft chewy candy to life on the shelf. Every element—from the playful typography to floating strawberries—is designed to make the product pop visually and emotionally.

Full project view here : Preview