Born in India, Surya began building brands before finishing high school, shaping his design education through practice, research, and relentless iteration. At eighteen, he launched VZNRY, a brand strategy and identity studio helping founders translate vision into clarity and culture into design.

A believer in strategic creativity, he approaches branding as a mix of insight, psychology, and visual storytelling — where every element carries purpose. His work spans identity systems, digital experience, and editorial design — turning ideas, values, and vision into visible form.

His work frequently explores how brands influence cultural memory and collective perception. At VZNRY® , he leads a small growing team designing identities, visual systems, and narratives built to endure and make meaning.